Leading telecom operator Vi today announced a new partnership with top OTT platform Sun NXT, that
offers a rich library of South Indian blockbuster movies, exclusive series, TV shows, LIVE TV & more in
seven languages – Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Hindi.
Sun NXT’s premium content is now included in the Vi Movies & TV Plus & Lite pack, priced at Rs 248 and
Rs 154 per month respectively at no extra cost. With this addition, users can access Sun NXT along with
other top OTT platforms, including Disney+ Hotstar, SonyLIV, ZEE5, ManoramaMax, etc. Vi Movies & TV
Plus pack will help customers save significantly on OTT subscriptions, while also saving them the hassle of
managing individual subscriptions and payments for each OTT platform.
A recent study conducted by FICCI-EY reported that Regional OTT content volume was at 52% vis à vis
Hindi language content at 48% in 2023. This highlights the importance of regional language content for
national OTT platforms aiming to attract a broader audience. Vi is committed to delivering premium regional
OTT offerings to its extensive and varied customer base, thereby enabling these platforms to connect with
a larger viewership. Vi Movies & TV portfolio has been designed to cater to diverse preferences of users i.e
Klikk for Bengali content, Chaupal for Punjabi content, ManoramaMAX for Malayalam and Nammaflix for
Kannada content. With the partnership with Sun NXT, Vi users can explore a rich selection of regional
films, shows, and popular titles on Sun NXT such as Rajnikanth's Annaatthe, Vijay’s Beast, Dhanush’s
Thiruchitrambalam, Doctor, Ravi Teja’s Eagle. Additionally, they will have access to TV shows in six
different languages, including popular shows like Kayal, Singapenne, Radha, Nandini ka Pratishod and
Sant Gajanan, among others.
The partnership with Sun NXT enriches the Vi Movies & TV experience by adding more regional
entertainment options, enabling customers to enjoy top-quality content across a host of languages – all in
one App, one subscription.
About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is amongst India’s leading telecom service
provider. The company provides pan India Voice and Data services across 2G, 3G and 4G platforms. Company holds large
spectrum portfolio including mid band 5G spectrum in 17 circles and mmWave 5G spectrum in 16 circles. To support the growing
demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a
truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The company is developing infrastructure
to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings,
conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The company’s equity
share are listed on National Stock Exchange (NSE) and the BSE in India. The company offers products and services to its
customers in India under the TM Brand name “Vi”. For more information, please visit: www.MyVi.in
About Sun NXT
Sun NXT, part of the Sun TV Network, one of the leaders in the Television Broadcasting and Entertainment space is one of India’s
largest OTT Service provider with a movie catalogue of over 4300 blockbuster films; 40,000+ hours of TV Video on Demand
content from 4 south Indian languages, Bangla, Marathi and Hindi. Sun NXT is also one of the few OTT platform in India providing
36+ Live TV channels.
